If in the Cristiano Ronaldo field he is still looking for the brand of the thousand goals, in addition to reaching the 700 victory in clubs, outside the field he continues to make history. According to an IPAM study (Portuguese Institute of Administration and Marketing), the ‘brand’ CR7 reached a record value of 850 million euros in 2025. That is not enough of the 40 years.
According to the study, that value comes with a combination of 28 variables distributed in six dimensions: income, media, social networks, achievements, social influence and impact. To all this we must add that part of the property of the Al-Nassr that has since the renewal of its contract and whose value rises as the foam.
“Cristiano Ronaldo is the greatest marketing phenomenon in the history of world football. Talent, a lot of training and repetition, exceptional discipline combined with a strategic position of unique image,” says Fábio Wolff, director of Wolff Sports.
Cristiano is, out of the countryside, what Pelé was inside
Thiago Freitas, Coo de Roc Nation Sports in Brazil
“Cristiano Ronaldo is an icon of sport, in fact, we can say that it is a reference in world entertainment. Its audience figures are huge, this is due to a combination of factors, and one of them is the fact that it is highly Professional in everything he does, what obviously translates into record numbers in every way, “says Renê Salvian, CEO of Heatmap and sports marketing specialist, which Attract contracts between brands involving sports professionals.
“The influence of Cristiano Ronaldo built through impressive records goes beyond four lines, crosses the business world and reaches different corners of the world. The described value is a reflection of a global brand that inspires, models behaviors throughout the world , has reach and frequency, “explains Ivan Martinho, sports marketing professor at the ESPM.
200 million in Al Nassr and 150 by advertising
The Portuguese Institute of Administration and Marketing Institute reports that, in terms of income, Cristiano Ronaldo currently wins 200 million euros per year in Al Nassr, in addition to more than 150 million euros in advertising contracts with global brands such as Nike, Tag Heuer and Louis Vuitton. In social networks, Portuguese has become the most followed public person in the world, with more than one billion followers on their platforms.
Cristiano Ronaldo remains on the court and relevant in his context, but with a legacy consolidated by the transformations that have occurred in others in the last decade. He changed the way in which young people around the world prepare to become professional athletes, and this means that it is no longer seen as one of the various personal brands of athletes, but as the brand, the only reference among the players. Cristiano is, out of the countryside, what Pelé was inside. The one that ends any discussion about comparisons, “says Thiago Freitas, Coo de Roc Nation Sports in Brazil, an American entertainment company that manages the races of hundreds of athletes.
Another significant fact that the study contributes is that CR7 generates an average of 22.3 million journalistic articles a year worldwide, in addition to another 187 million annual searches on Google. It is also mentioned in 4,000 books on Amazon and is present in 63,000 scientific articles.