Bayern Munich has “slightly” modified its crest, as announced by the Bavarian club, to “modernize its brand identity.” The new anagram of the German entity, identical in design but with somewhat lighter colors, was shown by Bayern itself, which indicates that, “in this way”, the institution “already complies with the guidelines of the new Accessibility Law Web Content (BFSG)”, which will come into force in the country in June 2025.
This regulation “regulates the contrast relationship between the colors of the text and the background in accordance with the requirements of the Guidelines for Accessibility of Web Content in the digital sector” and, as part of this measure, “the Bayern crest,” it adds note, “has also been slightly adapted for the first time since the last modernization in 2017.”
“With the redesign of the entire brand presence, Bayern will offer everyone an improved user experience. The new designs are now being implemented step by step. Since there is a single Bayern crest with a uniform corporate identity across all areas of application, personalization is not exclusively digital,” adds the entity.
With the redesign of the entire brand presence, Bayern will offer everyone an improved user experience
Bayern statement
The Bavarian club concludes that “a decisive premise in all corresponding club measures is to always consider the issue of accessibility so that everyone can access Bayern in the best possible way.”
