The return of striker Neymar to Santos has focused the attention of the always agitated and intense winter market closure. Despite having played just 7 games in just over a year with his former team, due to a serious knee injury, Neymar is still considered one of the main Brazilian athletes today and his goal is none other than putting himself in form in these next five months and then return to Europe in order to play the 2026 World Cup with the Brazilian team. Although it is far from the best physical and technical conditions, Neymar is a power inside and outside the court, and his return to Santos and Brazil will help capitalize tens of new income for the club, ranging from sponsorships to marketing activations and networks social.
“Neymar is a audience cannon, in addition to his technical quality to play from a young age. I certainly see only positive points for the league and clubs, and the player has to know how he wants to behave and what he wants at this stage of his career, because If it is concentrated and motivated, you still have a lot to offer.
Money Machine
“Neymar is an exceptional player and a money maker. Therefore, if Santos files it and is in good physical form, the club will have great opportunities inside and off the field,” explains Fábio Wolff, director of Wolff Sports “Neymar’s return to Santos would have a gigantic impact in terms of marketing, similar and possibly even greater than Ronaldo’s in Corinthians, due to the power and scope of the Social networks today. “
Neymar’s return will have a similar or possibly even greater impact than Ronaldo’s in Corinthians
Fabio Wolff
Ronaldo Nazario, at a press conference.
“His return will put the club at the International Care Center, attracting new sponsors, increasing the sale of licensed products and improving the digital commitment of Santos. In addition, the presence of Neymar creates opportunities for exclusive experiences for fans, in addition to approaching To the club to a generation that grew with Neymar as idol, ”analyzes Wagner Leitzke, End To End digital marketing leader.
“The impact of Neymar’s return will be huge, without a doubt, but today local, restricted to Brazil. Even so, very relevant, because it is a reference for a considerable part, or even an absolute majority, of the young Brazilian players born born In this century. Corinthians, when they returned to Brazil. relevant so that saints of greatest steps that a team usually gives after the ascent. A new fall, without a doubt, “adds Thiago Freitas, Coo de Roc Nation Sports in Brasi.
Sponsorships of all kinds
Neymar remains the Brazilian athlete with more sponsors. Outside the countryside, Neymar continues to hold another record and Esser considered a reference in the business field. It is still the Brazilian player with the highest number of sponsors, 14 in total, some of them have been present for many years. Vini Jr., with 12 is the following. This is ABOVE, Red Bull, We Pink, Replay, Skims, Tropicool, Campline, Plarium, Epic Games, Pokerstars, Blaze, Konami, Mondelez and Aspire Academy, in addition to Puma, supplier of sports material. Neymar also has its own institute, Neymar Jr.
The most relevant, however, is that the Neymar brand continues.
Ivan Martinho, sports marketing professor at the ESP.
“Neymar is much more than a footballer: it is a global personality that attracts attention at every moment of life. Either because of the charm of his plays in the field, the controversies that surround him or, more recently, his peaceful routine with His family and his recovery. Of the greatest assets of sports marketing in the world.
Neymar, n one of his publications by social networks with Red Bull
Lifestyle
“Neymar is an idol for the new generation. This, in itself, is valuable for brands that want to partner with Him. As Brazilians, we support unconditionally, we support, we have more empathy with those who bear the name of Brazil throughout the world. From the point of view of marketing, it is also interesting to note that many of these brands that sponsor Neymar are linked to their lifestyle and routine, such as Redbull and Pokerstars, for example. company that provides support to football clubs
“The scope of all its actions and activations reaches impressive figures and must be well explored. These are new businesses that generate entertainment and new sources of income. A strategic and well -directed look can provide different opportunities to different brands interested in exploring everything that revolves around a celebrity like Neymar, “analyzes Artur Mahmoud, director of End To End.