This is the Saudi strategy to capture the stars: commercial linking beyond sports

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Repetition of the strategy marked with Cristiano Ronaldo, Benzema and Neymar when capturing possible soccer players for the Saudi League. The first has gone great for the Arab football strategy. Something that is accredited with the presence of CR7 at the head of Al Nassr. The second, not so much, not to say that a complete failure, with those seven games played by the Brazilian.

The Real Madrid striker has already had two meetings with the Saudi. Radio Marca

In those first contacts that were made and that they are being repeated with Vinicius, the objective is to achieve commercial link with the footballer in question. They have done it with all the so -called stars, and it is a way to weave a spider network around them, with the main argument of money.

In the case of Real Madrid Brazilian, history has been repeated. What Saudi football has sold, or rather, Saudi Arabia as such, is to participate in a project of an entire country, which seeks change at all levels. The best examples of this are Christian, Ronaldo and Benzema, whose figures go beyond sports.

Business beyond sports

In these contacts maintained around Vinicius, the initial proposal has always been oriented towards marketing, did business that go beyond sports and that from Saudi Arabia are getting a claim for soccer players, but not for all and chairs for The stars, as is considered that Vinicius Junior.

That fidelity ends up rewarding with an important one, or as this case points out, huge sports proposal. The project that they taught Vinicius talked about the former and the multiple doors that open when you already become one of them, as Cristiano Ronaldo or Benzema considers.

The 2034 World Cup and the progressive opening of the Saudi country plays in favor of soccer players in particular, but with involvement in all sports, starting with golf, following Tenís, Boxing, Padel, horse races and ending football. Money can almost everything.


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