A measure of Tiger Woods’ impact in the world of professional sports and especially in golf is given by the annual results of the Player Impact Program (PIP), a ‘bonus’ awarded by the PGA Tour to players with the most and best impact. social. This impact is measured according to the PGA Tour’s own metrics and the amount distributed is no less than 50 million dollars among 20 players, although in previous years it has been 100 million.
The winner has been – and it has been for the third time in the four years the program has been in effect, coming second in the remaining time – Tiger Woods. And he has done so despite playing only five official tournaments this year, without great results because his physical problems barely give him respite. He takes 10 million dollars as a prize for his image. Outside of the game, he has participated in negotiations between the PGA Tour and LIV Golf and has launched Sun Day Red, his personal brand of sports equipment.
The PGA Tour indicated at the time of launching the program, initially scheduled until 2030, that for the economic distribution the sporting performance of the season, the average of the last three, and other criteria such as Internet searches, media appearance, presence of sponsors linked to the player, knowledge of the general population and knowledge of golf fans.
Woods has pocketed ‘only’ 10 million dollars this year, for 20 each in 2021 and 2022 and 12 in 2023, when he was second behind Rory McIlroy. Having won seven tournaments on the circuit, including the Masters, as well as the Hero World Championship and the Olympic gold medal, has earned Scottie Scheffler second place: eight million dollars. In the last four seasons Tiger Woods has only been able to play a dozen tournaments but, as we see, he is still the king of golf.
